Learn how a manager or CEO develops a business strategy, including analyzing the market and creating competitive advantage.
In this business and management course, you will develop a strong understanding of how firms compete by learning about important analytical approaches that underlie business strategy. This course will show you how a business views itself in its “totality” and in the context of its environment. The course will be taught from the perspective of a manager or chief executive officer (CEO). This course aims to equip you with a good understanding of: What managing a firm strategically implies? How one analyzes the industry in which a firm competes? How does a firm create competitive advantage? How does a firm sustain its competitive advantage?