Understand the power of a luxury brand and gain the business skills needed to provide premium goods and services within the hotel and tourism industry
Learn strategies and skills for managing luxury brands within the hotel and tourism industry. You will analyze the essence of a luxury brand and learn marketing techniques and trends to better position your services. You will learn how luxury brands are created and how to properly communicate the value of your brand. Concepts and applications will be introduced through textbooks, selected journal articles and field visits. Note that this course is priced at USD $198.